BUY ONE - FLUSH, ONE, TWO, THREE

Some of you may be aware that the amount of water in your toilet has been on our local governments mind lately. That’s right, if you buy the right new low water volume toilet you’ll receive anywhere from $50 to $100 back from many metro counties. Some counties even wanted to mandate that certain age homes would be required to retro fit to the new low volume toilets.

Here’s the stat’s on the water savings published in the AJC March 7, 2008.

Average home savings 30 gallons a day!!!

Metro Atlanta would save 6 million gallons a day!!!

There’s an estimated 425,000 old toilets in the region.

Are these huge savings? Yes, but there’s a huge flaw in this equation ….. THEY TAKE MORE THAN ONE FLUSH TO WORK!!!

My good friend Chris called me this week. All I heard on the other end of my cell phone was “What’s up with these new toilets?? I just purchased a $500 toilet, and paid $100 to have it put in my new basement bath and it will not handle business”. When I told him his contractor wasn’t trying to pull something over on him he was very upset the government was in his bath room. We both agreed we may be using more water because the new toilets don’t work properly or in any fashion we’re all accustom to.

We all know water is an issue and will continue to be as Atlanta grows. I strongly feel there are a number of things the average family can do to save lots of water. Like stop washing the dishes then putting them in the dishwasher or running the shower as you’re also waiting for the iron to heat up, then ironing your cloths before entering to wash yourself. Quit letting the water run when shaving or brushing your teeth. Also quit using your toilet as a trash can. Simple things like this will conserve our water resources. I believe the media and government needs to do more in the way of education that will change some old habits,not changing out some old porcelain.

I think a new hot business could be on the horizon folks! It’s going to be in designer plungers. If there is an estimated 425,000 old toilets here then multiply that by say $9.99 to $29.99(Martha Steward deluxe model), you’re looking at possibly doing 4 to 12 million dollars in sales your first year just in Atlanta sales. I assure you the old natural wood, round stick, stuck into that odd black bell shaped rubber end just isn’t going to get it. Your going to need something attractive, quick and handy. It will become as important as the TP holder!

Some say the new campaign is like throwing money down the drain. In this case I promise you it will take 2 or 3 attempts to make the money go away if your trying to flush it!!

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